As the official partner VOW Nutrition are suppling products to Olympic athletes on the paracanoe, slalom and sprint high performance sport programmes.
The partnership will focus on optimising senior team performance in the build up to the Tokyo 2020 Games and complement ongoing nutritional support provided by English Institute of Sport practitioners, based on the British Canoeing ‘balanced diet, food first’ approach.
Andy Maddock, Head of Performance – Operations at British Canoeing said: “We are delighted to have agreed a partnership with VOW Nutrition. They are a company with experience of working with elite level sport, which our high performance programme senior athletes will greatly benefit from.”
Brian Cunniffe, Head of Performance Support for British Canoeing added: “We are excited to enter this partnership with VOW Nutrition and look forward to working with them to help us support our athletes’ journey during key phases of hard training and competition.